Carl serves as a strategic advisor employee for Rolling Energy Resources focusing on B2C EV efforts toaccelerate adoption with incentives, rewards and other behavioral motivation approaches. He is also aco-founder and senior partner with CREED (Consortium for Retail Energy Efficiency Data) which providesmonthly up to date EV Tracker reporting on EV populations in utility service territories for the purpose ofsupporting predictive analytics for data driven Transportation Electrification Programing (TEP). In this role, he is responsible for working with the team to launch all start-up activities, which he then codirects as one ofthe project managers.

Prior to providing EV Tracker, Carl led CREED’s effort for ten years to produce the industry standard datareporting on sales of residential energy efficient lighting called LightTracker. LightTracker reports have beenpurchased by most major utilities offering incentive programs for residential LEDs.These reports have been cited recently in the Federal Register per the DOE report EERE-2021-BT-STD-0005page 33 as follows:

1.) Citing the CREED LightTracker (based on sales data) for 2019, the Joint Commenters stated that LEDlamps constitute 60 percent of lighting sales. (Joint Commenters, No. 19 at p. 3; MEIC, No. 7 at p. 1; CFA,NCLC, No. 24 at p. 1) Per this data, the Joint Commenters stated that incandescent/halogen lamps constitute38 percent of sales (CSM stated 40 percent). (Joint Commenters, No. 19 at p. 3; CSM, No. 12 at p. 1) The JointCommenters estimated about a billion light sockets in the U.S. still employ incandescent/halogen lamps. TheJoint Commenters further stated that, per the CREED Lighttracker, of A shape lamps, candelabra base lamps,globe shape lamps, and reflector shape lamps, respectively, 58, 56, 50 and 84 percent were LED lamps in 2019.

Before starting CREED LightTracker, Carl led business development for NAO Lighting, an authorized LED lightingsupplier to Lowes, for commercial lighting. NAO won the competition for distribution warehouse lightingbased on Albeo (now part of General Electric) high-bay lights. Carl worked with the Oregon Energy Trust,Franklin Energy/Xcel, and others. Carl worked with Franklin Energy on both custom and prescribed rebatesfor energy efficient lighting. Previously, Carl launched Image Industries, competing for energy efficientlighting in Colorado for the hospitality industry, along with educational and commercial office markets.

In 2003, Carl was the first employee for Terralux, a venture-capital-backed LED lighting manufacturerspecializing in portable lighting and LED modules for general lighting such as the Cooper Lighting Lumieredivision. He took Terralux from zero sales to $5 million and helped raise $40 million in venture capital backing,including $18 million from Al Gore’s Generation Investment Management fund.

Before joining Terralux, Carl started The Jedi Group to assist start-up companies with obtaining venturefinancing and to launch new high-tech products and services during the Internet boom. The Jedi Group wascontracted by SmartPoint to develop and launch its go-to marketing strategy. This $10 millionventure-capital-backed telecom start-up company tasked Carl with hiring lobbyists for both political parties.This led to the passage of legislation that resulted in federal pass-through funds becoming available for SmartPoint’s reverse 911 system in Colorado public schools.

Before The Jedi Group, Carl held several management positions in sales and marketing for Fortune 500companies in high-tech industries.Carl has a B.S.E.E. degree from MIT and has done graduate work in computer science at MIT and UCLA.